purity and innocence
White roses stand for purity and innocence. That’s why the white ones are great as a wedding rose, birthday rose or funeral rose. The meaning of yellow and orange roses can vary in each country. Yellow stands for sun and happiness, so yellow roses are true summer and Easter roses. Terms like pride and energy always fit with orange roses. Every year approximately 100 new varieties of roses are introduced on the market, but only a few will become a commercial success.
The three main consumer events for roses are: Valentine’s Day, International Women’s Day, and Mother’s Day. On these days, roses are the most popular gift.