The rose is a symbol of many things, but love in particular. Its different colors are usually connected with emotions. For example, a red rose stands for love, admiration, and respect. Nothing beats a dozen red roses in combination with the words ‘I love you’. Red roses are often sold as Valentine’s Day roses or Christmas roses. Pink roses are usually linked to the “light emotions” like tenderness and sweetness.

White roses stand for purity and innocence. That’s why the white ones are great as a wedding rose, birthday rose or funeral rose. The meaning of yellow and orange roses can vary in each country. Yellow stands for sun and happiness, so yellow roses are true summer and Easter roses. Terms like pride and energy always fit with orange roses. Every year approximately 100 new varieties of roses are introduced on the market, but only a few will become a commercial success.
The three main consumer events for roses are: Valentine’s Day, International Women’s Day, and Mother’s Day. On these days, roses are the most popular gift.